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Eureka: What is the media?
by Joseph Gatt
2018-05-11 04:48:01
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Fake news. Russian influence. Social media. People don't trust the media. Here's a list of definitions that will come in handy when it comes to dealing with the media.

media000001_400-When a medium focuses on people and runs stories about people, mostly biographies and their whereabouts, it's called a taboid. When a medium mainly runs stories on events, mostly events held by the elites, it's called a newspaper. When the medium runs stories on ideas and tries to define concepts, it's called a journal. When a medium mixes stories on people, events and ideas, it's a mixed medium.

-Tabloid format. It's mostly biographies and sensational news about people. Some tabloids focus on the political elite, others on the entertainment elite, others focus on mainstream people and their whereabouts. Some stories can portray the elites in a positive light, sometimes in a very positive light (hagiography) and sometimes in a negative or very negative light.

-Newspaper format. It's mostly the coverage of events. Political events, sports and entertainment events, or events run on main street. Some may have a bent toward religious events, others toward political events, others toward entertainment and sports events, others toward cultural events. Some events can be covered in a positive light, in a very positive light, in a negative light, in a very negative light, in a speculative light, in a one-sided light or in a two-sided light. Some can contextualize with past events, while others focus on the main event, while others anticipate future events.

-Journal format. It's mostly the coverage of ideas and large scale studies. Some can focus on experiments, others on social studies and observations, others on surveys and interviews and others based on the analysis of written data records. Some have tabloid reflexes and focus on researchers and their biographies, others have newspaper reflexes and focus on scientific events. Some allow liberties when it comes to research and analyzing data, others have strict guidelines as to how data can be analyzed.

-Writing style: emotional vs. factual vs. narrative. Some media use a lot of emotions when they present the facts, others focus on the facts themselves, others prefer telling a story. Emotions can be positive or negative, and the newspaper can want to elicit positive or negative emotions. Facts can be concise or verbose, it can be a long enumeration of facts or the main facts. Stories can be long or short, can focus on people, events or ideas.

-Purpose and editorial line: some editorial lines focus on the survival of the readers, others on solidarity among readers, others on helping readers, but more often editorial lines are along narcissitic lines: portraying people in a positive or negative light. Editorial lines that focus on the survival of readers run stories on safety and crime, the risks of war, but also on finding jobs, unemployment, business opportunities, housing etc. Editorial lines that focus on solidarity among readers might focus on social events, poverty and poverty reduction, poverty around the world, natural disasters, berieved families, the healthcare system and people in need. Editorial lines that run along altruism focus on personal achivement, success stories, successful projects and completed projects, economic development and how the country developed, advertising for growing companies, and focus on the healthy economy and the need for no one to be left behind in the economy. But more often than not stories tend to border on narcissism, focus on celebrating and number of elite individuals, elite sports and entertainment personalities, elite companies and elite businessmen.

So what kind of stories do you like reading?

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