Prof. Michael R. Czinkota

Michael R. Czinkota teaches international business and marketing at Georgetown University in Washington D.C. and holds the chair in international marketing at the University of Birmingham in the UK . He served in the U.S. government as Deputy Assistant Secretary of Commerce and was a partner in a trading firm. Aside from more than 100 articles on export management and trade policy, his key books are International Marketing (9th edition) and International Business, (8th edition) and Emerging Trends, Threats, and Opportunities in International Marketing. He has served the Academy of Marketing Science for 22 years as a member of the Board of Governors. He is a graduate of the University of Nürnberg (Germany) and The Ohio State University. www.michaelczinkota.com



	The U.S. election and trade by Prof. Michael R. Czinkota The candidates in the U.S. presidential election have had heated exchanges. Each one of them tries to pick up those few undecided votes which make all the difference. Clever pollsters are using their newest tools to identify and pursue the maybe
	How should we measure the winner? by Prof. Michael R. Czinkota
	Economic Lessons from the Olympics by Prof. Michael R. Czinkota

	The Cartagena Incident: Affirming U.S. success by Prof. Michael R. Czinkota
	We Need Export Lending by Prof. Michael R. Czinkota
	Curative International Marketing: The next step up. by Prof. Michael R. Czinkota Even though much economic growth has been built by marketing, the field increasingly has a poor reputation. Marketing is becoming a pejorative term, which sets back the prospects of understanding and satisfying consumers. Curative international ma
	Peru: worth a visit and investment by Prof. Michael R. Czinkota Lately, many of us have been culling our list of countries to visit. Many nations carry warnings because of civil strife, ubiquitous explosions or just random violence. Too bad for those of us who like to travel and see new things. Too bad also fo
	Farewell Steve Jobs - International Marketing Hero! by Prof. Michael R. Czinkota We mourn the death of the premier international marketer of our century. We see his influence daily on our field. We talk about consumer segments around the globe increasingly dancing together to the same music, and even singing the same tun