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Eureka: How to get your economy to work? Eureka: How to get your economy to work?
by Akli Hadid
2016-12-07 07:45:58
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Basically, to get your national economy to work you need to look at five financial sectors and five age groups.

Investment

Teenagers: Teenagers should be allowed to make minimal investments such as investments in small corner shops or market shops. That’s where they learn how to do business. Don’t let teenagers in charge of multi-million dollar projects.

economy01_40020 year-olds: If teenagers in your economy don’t have experience selling lemonade, working part-time jobs or working at corner shops, you are going to be very careful investing money with people in their 20s. They tend to be eager to get married and will want to impress their future husband or wife, leading to some risky investments. The best way to invest with 20 year-olds is to start small and help them milk the investment, as in “here’s 5000 dollars, try to manage a store with that.” Encouraging people that young to franchise or expand is commonly taught in business school, but is a silly idea unless business school students have years’ experience trying to sell lemonade on the sidewalks over the weekends.

30 year-olds: They are married or are on their way there. This means their fiancé(e) or spouse is putting pressure on them, which can be a good thing or a bad thing. If they’ve sold lemonade for 15 years and never crashed, that means they can probably handle a business responsibly. If they’ve never sold lemonade, they’re just trying to keep the parents or wife happy. Larger investment projects can be offered to 30 year-olds when they are conscious their business demands constant hard work. If they get their business ideas off youtube documentaries or business schools, probably best not to give them a shot.

40 year-olds: Their lemonade stand is probably a lemonade store by now, if they had a business mindset they probably would have grown their business long ago. Help them expand their business and take it to the next step. But 40 is also when marriages can start becoming boring especially if they’re men, so watch out for those delusions of grandeur.

50 year-olds: Their lemonade stand has a few stores around the city and they want to start expanding to another city or they have that combined that perfect recipe that everyone craves. Make sure to help them expand one city at a time.

60 year-olds: They’ve either got good company, amazing attention spans or they age very well if they’re asking for more investment. Maybe they can invest in a couple more cities.

Large investments should be saved for steel, railroads, transportation, real estate, fiber optic cables and the like. Pouring a ton of investment money on kids trying to build the next restaurant chain when they’ve never owned a restaurant probably isn’t a good idea. It’s also quite hard to make money off a phone application. Young people who eat at restaurants and play with their phones a lot sometimes end up thinking they can make a business out of phone applications or restaurant chains. That’s like one who loves drinking lemonade and thinks he can start his own brand of lemonade, without ever having sold a glass of lemonade in his life.

Consumption

Ages 0 to 20: They are their own breed of consumers. While people over 20 tend to consume based on gender differences (male and female) younger consumers tend to have gender as well as group dynamics when they are consuming. One groups of young consumers can prefer one product over another and can make one product more indispensable than another. This is because kids rarely change schools whereas adults move more frequently within companies or switch companies altogether. Food, snacks, clothing and collectibles are most of the products they consume, their budgets tend to be more restrained and more elastic. Trends go by very quickly among young consumers, meaning it is difficult to have a product that sticks among young consumers. When advertising or selling, younger consumers feel safer when they are in the presence of both a male and female salesman, or in the presence of an exclusively female salesperson. It can be very difficult for men alone to sell to younger consumers.

The 20s: They just got their jobs and there are four types of consumers. There are those who like to work more and spend less, those who like to work more but still spend a lot, those who like to work less and spend more, and those who like to work less and spend less. The first category (work more, spend less) will tend to be consistent with the product they buy and will tend to buy the same products every day or every week. Those who work a lot but like to spend a lot can be less loyal when it comes to brand loyalty and tend to use brands to communicate their mood with others. Those who like to work less and spend less tend to consume a lot of media and stick to the same products every day, meaning that they enjoy looking at products and talking about them, so don’t underestimate them. Then there are those who work less but spend a lot, and tend to be very inconsistent when it comes to choosing brands.

The 30s: This is when brand loyalty starts becoming their trademark. They tend to prefer products that are rather cheap but last when it comes to quality. They will have tested products throughout their 20s and know which ones last and which ones don’t. Look for their advice, as the products they consume tend to have more longevity.

The 40s, 50s and 60s: This is when brands start losing their appeal and no name products start becoming their consumer trademark. They trade the supermarket for the market. Keep in mind that if you work at the market, most of your clients will be 40 and over.

Savings

Under 30: This is when they learn their savings habits. Teach your children to save, and they will save later in life. Teach them to borrow and they will borrow for the rest of their life.

Over 30: If they were taught to save they will save, if they were taught to spend they will spend.

Government expenditures:

20 and under: This group tends to be the expensive one. They don’t produce anything yet the government takes care of them. The more you invest in them the more your economy will grow later on. But if you invest too much there’s always the risk you might make them depend on the government too much later on and take that investment for granted.

20 to 60: They pay back when you invested in them. If you invested too little you will get little. If you invested enough you will get enough. If you invested too much they will think other people work for them.

60 and over: Their savings tend to take care of them. They get the pensions they invested in.

Imports and exports: You export when there’s too much of a product that other countries find attractive, and that has been tested and proved domestically. You import products that were tested and proved in other country. You don’t produce just for imports or exports.

Hopefully this can get your economy on the right track. There’s more to this, which I’ll save for future columns.


      
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Emanuel Paparella2016-12-07 08:29:59
One is left wondering: having duly considered the question "how", should the question "why" also be taken in consideration or should we stick to the how exclusively? This question may superficially appear like a troll not even worth asking but philosophically, it may prove crucial to the very survival of humanity...Positivism may appear as the latest, most enlightened approach possible but its fruits, so far, are not very promising...


Emanuel Paparella2016-12-07 08:35:35
P.S. A good place to begin considering the why could be any of David Sparenberg's books in the Ovi bookshop or the folloing article in Ovi linked below:

http://www.ovimagazine.com/art/13738


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